I have written many times on this blog about how mainstream media treats Association Football.
Well, no Brick-brats this time, but lots of bouquets to 774 ABC Victoria that will broadcast the team’s home fixtures in the upcoming A-League season.
This is great news on many fronts. The best thing is that it is a real top rating mainstream station. SEN was good, but it was still a niche sport station. This is very symbolic in the way that Association Football is perceived in the media. Association Football is now part of the sport smorgasbord of 774 which include mainstays such as Australian Rules Football and Cricket.
It also great for the coverage. SEN would drop off away from the Melbourne metropolitan area. 774 covers the whole of Victoria.
Well done Aunty!